Abha Choudhary, the label, is an expression of gloriously rich Indian aesthetics translated on fabrics. The label has created a unique style of its own reflecting the traditional Indian craftsmanship juxtaposed against fabrics in a contemporary vocabulary. Each ensemble is made keeping in mind the growingly stylish urban Indian women. From bespoke wedding-wear to functional fashion, the label indulges in creating distinctive pieces incorporating varied colors, fabric manipulation, embroidery, etc.
Abha Choudhary has made a mark on the industry by showcasing her talents at esteemed Fashion Weeks across the country and around the world. Her attention to detail and intricacy teamed with a distinct sense of design has helped her create a niche of her own today.
Her latest collections that were showcased at Bangalore Fashion Week and India Fashion Week London, namely, Aura and Suhaag respectively, gained a lot of appreciation and opened newer avenues in the fashion realm.